Practical ways to make your Property24 listings stand out, answer enquiries faster and see which listings bring in leads, without extra admin.
A listing on Property24 puts a property in front of serious buyers and tenants, but being listed is only the start. What turns a view into an enquiry is how the listing looks, how accurate it is and how quickly your team responds. Here's what to focus on.
Lead with the right photo
The first photo does most of the work in search results. Choose a bright, level shot of the property's best feature, usually the front of the home or the main living area, rather than a close-up or a dark room.
- Shoot in daylight with the lights on and curtains open
- Keep the camera level so walls look straight
- Put the photos in the order a buyer would walk through the home
- Replace photos when the season or the property changes
Make the details easy to trust
Buyers compare listings side by side. A clear headline, an honest description and complete details make your listing the one they contact. Check the price, size, bedrooms, bathrooms and parking every time you list, and make sure the suburb is right so the listing appears in the right searches.
Keep every listing current
Nothing frustrates a buyer more than enquiring about a home that was sold weeks ago. Update prices and statuses on the same day they change, on Property24 and on your own website, so both show the same information.
Reply quickly, and to the right agent
An enquiry is most valuable when it's fresh. Make sure each listing's enquiries reach the agent responsible for it, and agree as a team how quickly you'll reply during working hours.
- Send each enquiry to the listing agent, with a backup if they're away.
- Reply with the answer to the buyer's question and a clear next step, such as a viewing time.
- Log every enquiry in one place so nothing is followed up twice or forgotten.
Learn which listings work
Keep track of which listings bring in enquiries and which don't. A listing with plenty of views but few enquiries often needs better photos, a clearer description or a price review.
Our Property24 integration starts from R750 a month per office. Your team lists once from your dashboard, statuses stay in step, and Property24 enquiries land next to your website enquiries. Read how to keep your website and Property24 in sync for more.
Property24 is a trademark of its owner. Howzit Digital is an independent provider and is not affiliated with or endorsed by Property24.
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