Why listings drift apart between your website and Property24, how to manage it manually, and when an integration makes sense. Includes a checklist.
Buyers often see a listing on Property24 and then check your agency's website, or the other way round. When the price, photos or status differ, it raises questions and creates extra work. Here's why listings drift apart and how to keep them in step.
Why listings get out of sync
- The same listing is captured twice, by different people at different times
- A price change is made on one platform and forgotten on the other
- A property is sold or let, but only one listing is updated
- Photos are reordered or replaced in one place only
If you manage listings by hand
Many agencies update both platforms manually. It can work, especially for a small number of listings, if you make it a routine:
- Choose one place as the source of truth for listing details.
- Update the second platform the same day, every time.
- Use a shared checklist for new listings, price changes and status changes.
- Check both platforms weekly for differences in price, status and photos.
When an integration makes sense
As your number of listings grows, double capture takes more time and the chance of mistakes rises. With an integration, your team captures or updates a listing once and it's published to your website and sent to Property24 through the configured connection.
Property24 offers integration options for agencies and their software providers. The exact method, for example an API connection or a listing feed, depends on the access available for your agency's account. Read Property24 integrations explained for how it works.
Questions to ask before you integrate
- Which listing details sync, and in which direction?
- How quickly do price and status changes go through?
- What happens if a listing fails to publish, and who is told?
- Who owns the listing data if you change providers?
Our Property24 integration is R1 250 a month and works from the listing dashboard that comes with our Website & dashboard service.
Property24 is a trademark of its owner. Howzit Digital is an independent provider and is not affiliated with or endorsed by Property24.
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