Digital marketing
Google Ads for estate agents: a practical starter guide
How estate agencies can use Google Search ads to reach buyers and sellers in their area, set sensible budgets and track enquiries.
8 min read
Digital Marketing
Paid advertising that puts your agency and listings in front of the right people.
Planned paid campaigns on Google, Meta, YouTube and LinkedIn to promote your agency, your listings and your developments, with clear reporting.
Digital Marketing
Campaigns planned around your goals, with reporting you can follow.
The problem
Boosting the odd post or running ads without a plan makes it hard to know what's working, and easy to spend more than you need to.
Our solution
We plan and manage paid campaigns on Google Ads, Meta Ads (Facebook and Instagram), YouTube and LinkedIn. Use them to promote your agency, individual properties, new developments, and services such as valuations or rental management.
- Campaign planning
- Clear objectives, channels and budget split, agreed before launch.
- Targeting
- Reaching people by location, interests and search intent.
- Optimisation
- Ongoing testing and adjustment of ads, audiences and bids.
- Reporting
- Regular, plain-language reports on spend and results.
What it means for you
- Campaigns built around your agency's goals and budget
- Your listings and developments shown to relevant audiences
- Clear reporting on how your budget is used
Campaign plan
Objective
Enquiries for a new apartment development launch
Channels
- Google Search
- Meta (Facebook & Instagram)
- YouTube
- Audiences
People searching for new apartments in the area
Local renters who may be ready to buy
Property investors and professionals
- Timeline
Week 1: plan, set up tracking and launch
Ongoing: test ads and adjust targeting
Monthly: review results and next steps
- Ad design
- Our designers create your ads, included in the package
- Reporting
- Spend, reach, clicks, enquiries and cost per enquiry, in plain language
Pricing
Priced after a free discovery call
We agree your goals, channels and budget first, then quote for managing your campaigns. Ad spend is paid directly to the platforms.
Questions about digital marketing
Which platforms do you advertise on?
Google Search, Meta (Facebook and Instagram), YouTube and LinkedIn.
Is ad spend included?
No. Ad spend is paid directly to Google and Meta. Our fee covers planning, ad design, campaign management and reporting.
How is marketing priced?
We start with a free discovery call to agree your goals, channels and budget, then send a quote for the management of your campaigns.
How will I know what's working?
You get regular plain-language reports on spend, reach, clicks, enquiries and cost per enquiry.
Guides on digital marketing
Digital marketing
Facebook and Instagram ads for real estate in South Africa
How estate agencies can use Meta ads to promote listings, attract sellers and start WhatsApp conversations, with tips on audiences and creative.
7 min read
Other products
Website & dashboard
Mobile-friendly property websites with search that helps buyers and tenants find the right home, plus a simple dashboard for listings, agent profiles and leads.
R1 250 / month
Property24 integration
Capture a listing once and publish it to your website and to Property24 through a configured integration, instead of typing the same details twice.
R1 250 / month
WhatsApp AI chatbot
An AI assistant on WhatsApp that answers common questions, shares listing information on request and hands the conversation to the right agent.
R2 450 / month
Ready to talk about digital marketing?
Tell us what your agency needs. We'll review your requirements and suggest a practical next step.
What happens next
Send us an enquiry
Tell us about your agency and choose the services you're interested in.
We review your requirements
Our team looks at what you need before we get in touch.
We talk through the options
We'll suggest a practical next step that suits your agency.