Human beings are ‘herd’ animals. We were designed to operate effectively in community and a close-knit society.
Modern day man has changed all of this and now we hide from each other behind computer screens and mobile devices and the four walls of our dwellings.
Yet deep within, there is the need to socialise with each other, to hang over the fence or the wall and chew the fat with a neighbour.
Social media also gives people the opportunity to be the star of their own reality show.
The bottom line is, it’s about word-of-mouth marketing through sharing your messages. If people like what you’re saying they will endorse it and share it with their followers, this means your brand aligns with theirs.
Trust is at the head of social media marketing.